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Now you go to the internet, there are billions of people there. The market is not hundreds or thousands bigger than it in the town. If the market is so big, the seller can afford to sell it for much less. That's how the internet offer us the products with lower costs.
And Hamor the father of Shechem went out unto Jacob to commune with him.
Internet was created in the 70s as a military project. It started as about 3 computers at that time. Right now there are millions of machines on the internet.
Another advantage is the products can be exposed to a large number of potential customers. Suppose you live in a town with 10,000 people. This is not very small town in the US. You have something to sell but within the 10,000 people, only 0.01% people may be interested in your product.
And his soul clave unto Dinah the daughter of Jacob, and he loved the damsel, and spake kindly unto the damsel.