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Maybe nobody think people can shop online 20 years ago. But today, almost everybody do that. You can buy everything on the internet because you can sell everything on the internet. What is the advantage of the internet business via the local business? One advantage is the sales tax.
For most of your shopping, you don't need to pay the otherwise very expensive sales tax. You may need to pay the shipping though. But most of the time, the shipping cost less than the tax.
Another advantage is the products can be exposed to a large number of potential customers. Suppose you live in a town with 10,000 people. This is not very small town in the US. You have something to sell but within the 10,000 people, only 0.01% people may be interested in your product.
If you buy from a seller with 0 feedbacks, you need to be very careful. Fraud exists everywhere, online or offline. If you buy from an online store, please make sure the store looks very professional and credible.
Now you go to the internet, there are billions of people there. The market is not hundreds or thousands bigger than it in the town. If the market is so big, the seller can afford to sell it for much less. That's how the internet offer us the products with lower costs.
Having a good design is important for a store. When people are pleased with the looking of the stores, they are more likely to buy. But good design is not essential for a business. The most important part is good products and services.
